We are, whether you like it or not, in the age of Lady Gaga!! Now what is so great about Gaga? Is she a singer or entertainer, rock or pop, vintage or new-age, straight or gay, man or woman…no one knows. Yet she sells over 10 million albums and 35 million singles worldwide. In an era of overwhelming media explosion, where marketers are vying for every nook and cranny of a customer’s mind space, Gaga holds her own. She provides the high levels of stimulation that audiences require, to sit up and take notice. In short, when musicians and performers are throwing visuals and sound-bytes at you from all directions, she smacks your head into attention with her outrageous costumes and inimitable act. Interestingly, her costumes have a story-line to them and form a medium of expression, making her a truly visual artist in the league of Andy Warhol or Roy Lichtenstein.
Finally, what about her music? She has as much to do with music as Lalit Modi with cricket or Katrina Kaif with acting. For all you hardcore music buffs out there who believe musicians are to be heard and not seen, don’t worry…for every Lady Gaga there is a Susan Boyle.
For the record I love Lady Gaga as much as Susan Boyle!!
